I was going through my archive of Russian magazines from 1905—1907 and noticed I am much more likely to examine ads in them than I am to look at ads on Twitter or Instagram.
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff00b3473-a3f5-4673-b818-7586b06a8591_1000x418.png)
That made me remember that, when I was a kid, I found it amusing to look at personal ads in local newspapers and magazines too. There was a goofiness and an innocence about them.
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